monument to arctic phenomena
× polymetis
nuit blanche toronto
NAMARA was tasked with the curation of a large-scale installation to be featured in a global campaign. Monument to Arctic Phenomena brought the backdrop for Canada Goose’s BRANTA launch to the forefront as part of Scotiabank Nuit Blanche, 2019. The large-scale installation was retrofit with the spirit of the festival in mind, adding an audio experience, atmospheric fog, and a dynamic light experience. Audiences were invited to take the stage throughout the night, a platform for thought around arctic landscape and our connection to the North.
- Client:
- BRANTA
- Project Scope:
- Develop conceptual framework for BRANTA x Polymetis, Nuit Blanche iteration. Conceive of, produce in partnership with artists, install and maintain a site-specific installation for interfacing with the public.
- Locations:
- Metro Hall, Toronto, Ontario, Canada
- Installation design:
- Polymetis: Michaela MacLeod & Nick Croft
- Sound:
- Joseph Murray
- Documentation:
- Alex Fischer
concept shoot
BRANTA launched in 2019. Inspired by their relentless drive toward innovation, these limited edition seasonal collections are the elevated, imaginative evolution of their design DNA. NAMARA was pleased to commission Polymetis to create a large-scale installation based on the year’s BRANTA pattern, which also acted as back-drop for campaign photography.
- Client:
- BRANTA
- Project Scope:
- Namara drew inspiration from the theme “Glacial Shifts, Changing Perspectives”, developed a conceptual framework for BRANTA, then conceived of, produced and installed in partnership with artists, a site-specific installation for a BRANTA Concept Shoot.
- Location:
- Ontario, Canada
- Installation design:
- Polymetis, Michaela MacLeod & Nick Croft
- Creative Direction:
- Canada Goose
- Compaign Photo:
- Szilvester Mako
- Compaign Video:
- Devin Kerringten
- Drone and Timelapse:
- Dialogue Creative
- BTS Documentation:
- Alex Fischer
BRANTA is the pinnacle of Canada Goose’s story: Inspired by their relentless drive toward innovation, these limited edition seasonal collections are the elevated, imaginative evolution of their design DNA. BRANTA is boundary-pushing outdoor apparel designed for venturing outside and exploring within.
BRANTA Campaign Photo
BRANTA Pattern with MAP Highlight
BRANTA Campaign Photo
Monument To Arctic Phenomena
For this project, artists Polymetis developed Monument To Arctic Phenomena (M.A.P.), a 20 foot diameter wood and 8 foot tall acrylic installation inspired by the BRANTA pattern.
Monuments serve as reminders. Typically, they commemorate an event or a person. While memory is fleeting, monuments encourage us to tell and retell stories - To invite a history we did not experience into our present lives. But what if the monument is for natural performances that exists in our world but out of reach to most?
M.A.P. endeavours to impart the awe-inspiring display of the aurora borealis and the intangibility of arctic sea smoke, arising from the ice floe. It aims to bring elements of the most exotic place on earth to urban audiences for consideration and contemplation. It sits in contrast with its location, aiming in earnest to remind its audience of the marvels of our world.
Polymetis later re-exhibited M.A.P. at Toronto's Nuit Blanche with additional audio components by Joseph Murray.
Polymetis, Monument To Arctic Phenomena (M.A.P.)
CAMPAIGN VIDEO
BEHIND THE SCENES
PLANNING AND PRODUCTION
Initial concept design for M.A.P.
Iterative Scale Illustration for M.A.P.
Site scouting and 3D Rendered mockup.
BRANTA Campaign Photo
BRANTA Campaign Photo
Polymetis, Monument To Arctic Phenomena