monument to arctic phenomena
nuit blanche toronto
Monument to Arctic Phenomena brings the back-drop for Canada Goose’s BRANTA launch campaign to the fore-front as part of Scotiabank Nuit Blanche, 2019. The large-scale installation was retrofit with the spirit of the festival in mind, adding an audio experience, atmospheric fog, and a dynamic light experience. Audiences were invited to take the stage throughout the night, a platform for thought around arctic landscape and our connection to the North.
- Project Scope:
- Develop conceptual framework for BRANTA x Polymetis, Nuit Blanche iteration. Conceive of, produce in partnership with artists, install and maintain a site-specific installation for interfacing with the public.
- Metro Hall, Toronto, Ontario, Canada
- Installation design:
- Polymetis: Michaela MacLeod & Nick Croft
- Joseph Murray
- Alex Fischer